However, Roku reportedly offers revenue sharing to its publisher partners, although details have not been revealed. “Instead, the movies will just begin to play, making the experience more seamless for customers.” “There’s no branding that says the movie is a ‘Popcornflix’ title … nor would clicking the movie redirect users to the Popcornflix channel to launch the video stream,” notes TechCrunch. While content can be browsed on the new channel through a standard navigation format of sections organized by genre and a featured selection of curated titles, for example, content is not branded once streamed.
Roku previously offered curated content through its Roku Recommends and 4K Spotlight channels. However, the announcement did not include plans for original content produced by Roku.
The launch of its own channel featuring free film and TV content “is likely part of Roku’s plan to grow its user base and ad business ahead of its IPO,” suggests The Verge. “However, unlike the other competitors, Roku hasn’t really used its platform as a way to push its own video marketplace or streaming service the way Apple does with iTunes, Google with Google Play Movies & TV, and Amazon does with Amazon Video and Prime Video.” “Like its rivals - Apple TV, Chromecast and Amazon Fire TV - Roku offers an easy way to access all the top streaming services, as well as many of the niche players,” reports TechCrunch. Roku expects additional publishers to participate in the future. and movies from other channel publishers currently on the Roku platform such as American Classics, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark and YuYu. The channel, which will roll out in phases “over the coming weeks,” features content that Roku has licensed directly from studios including Lionsgate, MGM, Paramount, Sony and Warner Bros. Owners of Roku streaming players, sticks and TVs will now have access to a new service - “The Roku Channel” - that offers free, ad-supported streaming of movies and TV shows.
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